Why Every Small Business Needs Email + SMS Marketing (Like, Yesterday)
Running a small business is no joke. You’re the CEO, the customer service team, the accountant, and sometimes even the janitor. But here’s one hat you can’t afford to forget: the communicator.
Because if you’re not talking to your customers regularly through email and text, someone else is—and they’re probably getting your sales.
Let’s break down why email and SMS marketing aren’t just “nice extras.” They’re must-haves if you want your business to grow, thrive, and stay on your customers’ minds.
1. You Own Your Audience (Not the Algorithm)
Sure, Instagram and TikTok are fun—but they’re basically rented space. One update and poof, your reach disappears.
When you collect emails and phone numbers, you’re building your own VIP list. These are people who’ve raised their hands and said, “Yes, I actually want to hear from you.” That’s gold. And best of all—you control the connection.
2. You Stay Top of Mind (Without Being Annoying)
Your customers have a million things going on. If you’re not showing up in their inbox or texts every so often, they’ll forget about you—no matter how amazing your products are.
A quick text like, “Hey, new drop just hit the site 👀” or an email that says, “We’ve got something fresh for you this week” keeps your brand buzzing in their brain—in a good way.
3. It’s Seriously Cost-Effective
Small business budgets are tight—we get it. But email and SMS marketing deliver some of the highest returns in all of marketing.
For every $1 you spend on email, you can earn around $36 back. And texts? They get opened 98% of the time. Those are crazy-good numbers that even the biggest ad campaigns can’t touch.
4. You Build Real Loyalty (Not Just One-Time Shoppers)
It’s way cheaper to keep a customer than to find a new one. Sending updates, discounts, or just a “thank you for shopping local” text builds a real bond.
Your customers start seeing you less like a store—and more like a friend who hooks them up with great stuff. That’s how you turn shoppers into regulars.
5. It Works While You Sleep
You’ve got enough to do. Thankfully, tools like Mailchimp, Klaviyo, and Shopify Email make automation super easy.
Set it up once and let it do the heavy lifting—welcome emails, birthday messages, abandoned cart reminders, all rolling out while you’re doing literally anything else (like actually sleeping for once).
The Bottom Line
Email and SMS aren’t just for “big brands.” They’re for every small business that wants to stay connected, boost sales, and build relationships that last.
Think of it like this: every message you send is another way to remind your customers why they love supporting you.
So if you haven’t started yet—don’t stress. Start small. Send one email. One text. And watch how fast your customers start responding.
