How to Set Up Your First Abandoned Cart Email in Mailchimp (Step-by-Step for Beginners)

Step 1: Connect Your E-Commerce Store

Before you can set up an abandoned cart email, ensure your e-commerce store is connected to Mailchimp. Mailchimp supports integrations with platforms like Shopify, WooCommerce, BigCommerce, and Magento. To connect your store, navigate to your Mailchimp dashboard, go to Integrations, and select your e-commerce platform.​

Step 2: Create an Abandoned Cart Email

Once your store is connected, you can create an abandoned cart email:​Mailchimp+3Mailchimp+3Mailchimp+3

1. Navigate to the Automations tab in Mailchimp.
2. Click on Customer Journeys.
3. Select Create Journey.
4. Choose Abandoned Cart as the starting point.​‍

Step 3: Design Your Email

Mailchimp provides a default email template that includes the customer's cart content. You can customize this template to match your brand:​Mailchimp

• Add your logo and brand colors.
• Edit the text to make it more engaging.
• Include a clear call-to-action button that links back to the customer's cart.​Mailchimp

Step 4: Set the Sending Delay

Decide when the abandoned cart email should be sent after a customer leaves their cart. Common options are 1 hour, 6 hours, or 24 hours. To set this:​‍

1. In the journey builder, click on the Delay step.
2. Choose the desired time delay.​Mailchimp+2Mailchimp+2Mailchimp+2

Step 5: Review and Start the Journey

Before activating the journey:​Mailchimp

• Review all steps to ensure accuracy.
• Test the email by sending it to yourself.
• Once satisfied, click Start Journey to activate the automation

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