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| Aural Fixation |
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Aural Fixation Wish you could magically acquire the cool quotient needed to sell a million of your product in one day? Think you have the next hottest thing, if only you could get it into the hands of the movers and shakers? Digital Marauders can help you do just that with their Aural Fixation campaigns. The Digital Marauders will evaluate your product to determine which “Captains of Cool” will be the best to guide your product smoothly into the limelight, creating instant buzz and true street credibility for your product. Unlike promotional agencies which pay stars to promote your product, Digital Marauders hand selects all the people participating in the word of mouth campaign by first identifying underground A-list people who are truly excited by your product, and then setting them up with samples of your line. These “Captains of Cool” then make sure that your product is seen, not just once for a photo opportunity, but over and over again, in such a way that it becomes identified as a part of their lifestyle, generating buzz over your product. How does it work? Let’s say you have a new sandwich shop you want to promote. Your shop is not just any sandwich stand, it is underground sandwich mecca—if it can draw the right crowd. You consider running ads in Timeout, but that would not set you apart and make you special. You think about giving away samples, but doing that on a street corner would definitely drop your cool quotient by about a million points. Digital Marauders steps in and decides that because you use only the freshest ingredients, and your shop is ultra hip on the design front, you need to draw the patronage and the clout of the Indie Rock community--the city’s best designers, graphic artists, and tech heads. Based on the size and depth of the campaign you are interested in running, Digital Marauders will identify a given number of these people, and invite them to lunch in your restaurant for free. They will be given, in an ultra hip (and super secret) manner, the opportunity to bring some friends with them to dine. Imagine the scene, your sandwich shop is suddenly filled with the city’s hippest young diners, enjoying your food. They return to their offices at the hottest fashion labels, the most exclusive design shops, and the most well-respected cult publications—to talk about the amazing lunch they were just privileged to. The identified “Captains of Cool” will send some emails, casually mentioning the meal, recommending your shop to other hipsters in the area. The people they invited to lunch with them also send emails talking about the great lunch they had, as a guest of “Captain of Cool” X, Y, or Z. Suddenly, your sandwich shop is on the lips of all the city’s most edgy patrons, whose love and fidelity would otherwise be completely elusive to you. How can you be sure that we really knows the ‘right people’? Digital Marauders has a long list of affiliates who are at the top of their respective scenes. These people are not spokespeople or actors and actresses, but people who are the best at what they do. Our affiliates are underground DJ’s with incredible followings, they are artists whose every creation is coveted, they are skaters who talent and bravado have won them the respect of their fellow young people, they are performers who consistently pop up on the blogs of all the most mover shakers, they are the kingpins of the Latino community, the heavy heads in the hip hop scene…And they are all at your disposal via the Digital Marauder’s connection. How do we monitor results? Digital Marauders requires all its “Captains of Cool” to write and submit reports which detail how and when your product was exposed to the public, citing specific examples of conversations that it came up in, feedback from the public on the item, and then, examples where the product comes up in subsequent blogspots, press coverage, and email communiqués. Campaigns can also be customized to create additional feedback opportunities, viral marketing extensions, and even trickle down campaigns via message boards, postings, and electronic outreach. What are you waiting for? The right person to happen on your product? In the jaded world of promotions and consumer marketing, that kind of luck comes along once in a great while. Do you really have enough time and resources to hang on until it happens? Take destiny by the reigns and get your product to the right people, at the right time, and see sales soar right away. |
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