Online Stealth Marketing Plan

Marketing targeted at various internet communities via blogging, forum discussion, chat room discussion, and shopper guides. By reaching out to a familiar audience one can successfully drive traffic towards the website or product being promoted, as well as creating valuable buzz and interest. The success in this tactic is reaching the target audience without bombarding generic audiences with Ads, Banners and other implementations worth turning a blind eye. Online Stealth Marketing is the strongest form of marketing right now, catering to the most powerful audience; Internet users.
Example: When a friend tells you about a product you are more likely to try it out rather then some in a commercial tell you to buy.  

The Methods we use:

Blogs  
Reviews and posts plugging the product or website URL will be created in established blogs with like-minded readers. Along with posting in blogs which are already in existence, new blogs will be created to help promote the launch of interest in the product.

Social Networking Sites
Through development of profiles on mainstream popular social networking sites such as Myspace, Facebook, Mygreto and Ivillage, fellow users of the site are given a direct contact and much more personal introduction to the product. When something is accessible and hits this close to home, users are very inclined to at very least share the link with friends or family, or shop at the suggested URL.

Forums
Usernames and profiles will be set up in the manner that Social Networking Site profiles are, with either direct promotional relation to the brand or by fans/frequent shoppers/enthusiasts of the brand. By creating proper buzz on the subject in the right threads, and on the right sites, exposure to the brand is ensured. This particular aspect of Marketing takes a lot of skill; there are many rules in forums that most advertisers in forums do not take the time to understand, and therefore are often banned due to ‘Spamming’. Because we are familiar with forum activity and proper etiquette we can ensure that we will gain interest in the brand while maintaining an attractive online demeanor.  


Shopper Guides  
On guides such as Kaboodle and Ivillage, we can build even more solidarity in the fan-base for your brand by incorporating the profiles we will create on the Social Networking and Forum sites. By putting presence on Shopper Guides it will help promote and establish your items in this community. In the Shoppers guides we will upload products description and images, that other users can use to add to their own profiles with their own shopping guides.


In order to appropriately showcase your brand as well as review your products in a professional manner we ask that you provide us with your company PR kit, including a full company history / bio, marketing materials, press and product samples.

Call us and we can help put together a program that will fit your budget as well as your site needs.

Digital Marauders

718-486-6244